Abu Dhabi Media Zone is a mixed-use development that integrates three city blocks including: production studios and post-production facilities, a training academy, retail, residential, commercial towers and hotel and public amenity areas. The overall development is configured in a three-storey pedestrian oriented ‘deck’ housing media functions, street related retail and residential units, below-grade parking, and above ‘deck’ towers, all connected via a triple height enclosed galleria.
The ensemble of buildings is experienced as large-scale display frames. The façades that form the frame are designed with softly folded smooth claddings and are asymmetrically proportioned. The surrounding frame sets a focus of attention, as it embraces and reflects the content. The deck is designed as a series of horizontal frames. The circulation system and visual connections are continuous, but the design also defines clearly discontinuous surfaces, where each can express distinct media content.