Miracle 10 Cosmetics Boutique

To accommodate the increased demand and the ongoing increase in sales for Plastic Surgeon Dr. Frank Lista’s Miracle 10 anti-aging line, the company engaged Adamson Associates Architects to design the ‘bricks and mortar’, one-of-a-kind boutique sited in the heart of Toronto’s chic Yorkville neighbourhood. The new boutique reflects the company’s ambitions to create a retail destination that showcases the Miracle 10 skin care collection, foster brand identity, and offer the consumer a welcoming, unique, personal, therapeutic, and intimate retail experience.

The interior design features clean, architectural lines, innovative use of lighting against crisp white walls, giving a dramatic impression of surgical precision combined with an understated elegance. The metallic latticework of Bertoia barstools wrapped in pearl-white, iridescent fabric, set against Nordic Grey dark polished marble floors, adds a finishing touch of luxury to complete the ambience of a modern retail space. Fresh floral bouquets, strategically placed Relax chairs wrapped in grey alpaca herringbone, and modern technology complete the design.

Working within a modest floorplate, it was crucial to economise on space with rigorous planning and innovative storage solutions. The entire back wall — from floor to ceiling — is used for product display, advertising and surplus storage. Bespoke cylindrical display cases were designed to showcase products of varying heights, colours, and angles throughout the space. The curvilinear millwork also serves to soften the narrow, linear space and allows for ease of navigation. 

Location: 
Toronto, Ontario
Design Architect: 
Adamson Associates Architects
Client: 
Plastic Surgery Clinic/Miracle 10 Cosmetics Inc.
Size: 
1600 sf / 148 sm
Completion: 
2011